Together We Grow - Lululemon for World Mental Health Day 2024 - Creative Director

This campaign tackled the global isolation and depression problem that the pandemic left us all with.
With the help of Mental Health advocates Kendall Toole and Emmanuel Acho, we tapped into personal triumphs and authentic stories to bring to life the fact that although working out is great, working out together is what really helps us heal and grow.

For social, we went behind the scenes as our TVC talent warmed up and discussed how working out together has impacted their lives. We also went across the pond to catch our lululemon ambassadors, Jonny Davies and Hannah Franksen, trying a new team activity for the first time, discussing how other people help ease anxiety and break the ice.