Lululemon ABC Pants - Min Woo Lee Sponsorship Announcement - WM Phoenix Open

What do you do when you’re not allowed ANY media at major event? You create your own.
To engrain Lululemon in Golf culture and create buzz around their first ever international Golf ambassador, Min Woo “The Chef” Lee, we created a 150 person moving, breathing, super fan billboard. Dressed in matching head-to-toe Lululemon and a signature “Let Him Cook” chef’s hats, the sea of Min Woo minions took over the event by cheering on their idol, causing a stir and spreading good vibes.